Launch of Kunhadi Mobile Campaign in Collaboration with Alfa Telecom
Under
the patronage of His Excellency the Minister of Communications, Nicolas
Sehnaoui
KunHadi
Association and Alfa launched the "A call is too costly while driving”
campaign which aims at raising awareness of the risks attached to using cell
phones while driving.
Beirut, March
2013 - Under the patronage of His Excellency the
Minister of Telecommunications Nicolas Sehnaoui, KunHadi Association launched
in cooperation with Alfa, managed by Orascom Telecom, a campaign called "A
call is too costly while driving” aimed at raising awareness of the risks
attached to using cell phones while driving, in order to reduce road accidents. The campaign was launched during a
press conference held at the Press Club and attended by the representative of
the Lebanese Army Commander in Chief, General Jean Kahwaji Colonel Najib Khalil; the
representative of the General Director of the ISF Major General Ashraf Rifi,
Lt. Col. Joseph Moussallem; the representative of the Lebanese Red Cross
General Secretary Mr. George Kettanneh, Ms. Rita Salloum; the military police in
the UNIFIL under Colonel Luca Petranera; the president of KunHadi Association Mr. Fadi Gibran, Alfa Chairman and CEO,
Engineer Marwan Hayek; as well as a number of military and security officials and
figures from the civil society and the Lebanese press and audiovisual media representatives . The
launch was also attended by directors and advisers within the Ministry of
Communications in addition to the administrative bodies in Alfa and KunHadi Association.
The conference
began with the Lebanese national anthem, followed by a minute of silence for
the souls of all road accident victims in Lebanon.
Gebran
Mr. Fadi Gebran,
President of KunHadi spoke about the causes of road accidents that are
increasing annually and explained the risks of using cell phones, and
especially of sending SMS while driving. Based on the noteworthy road accident figures
at the bottom of this campaign, Gebran highlighted "statistics show that 7
out of 10 drivers talk on the phone or send SMS while driving, and we can
assume the other three drivers happened to not receive any call or did not have
their cell phones; therefore statistics tell us that 10 out of 10 drivers use
their cell phone while driving.”
In a clear
reference to the direct relationship between the use of cell phones while
driving and road accidents, Gebran underlined that "In 2011, when the BlackBerry
service was suspended in the United Arab Emirates for three days, the rate of
road accidents dropped by 20% in Dubai and 40% in Abu Dhabi.” Gebran called for
“more accurate statistics regarding the number of road accidents and persons
killed or injured due to these accidents," pointing out that "since
its inception in 2006, the KunHadi Association has offered to the Lebanese Red
Cross programs and computers to help count road accidents."
During the
conference, Mr. Gebran carried out, in participation with the attendees, a live
test showing that people cannot focus on two things simultaneously and this
applies also to any person while driving. He declared: "Since all
religions prohibit suicide or killing and call for respecting others, we have decided
that the message of this campaign should be direct as it shows one of the
consequences of using the cell phone while driving, that is, hand amputation."
In conclusion, Gebran thanked all those who have cooperated with the
Association in order to realize this campaign, particularly Alfa, “the first
and only assistant who helped in delivering this awareness message to the
largest number of Lebanese people knowing that the company, being a mobile
operator would usually aspire for higher mobile usage by subscribers, took instead
the most proper decision which is to rescue people". Gebran also thanked the
“Press Club represented by its president, Mr. Joseph Howayek for hosting the
press conference and also M&C Saatchi team for developing the advertising
campaign."
Hayek
Chairman and CEO
of Alfa, Engineer Marwan Hayek, thanked all those who helped in creating this
campaign, pointing out that "the cell phone has become recently one of the
main reasons for not focusing while driving”, “this device that we have wished
to be a boon to facilitate communication between people sometimes turned to be
a curse, since the cost of a call or SMS, although cheap thanks to Alfa offers,
may become very expensive when it endangers our lives." Hayek underlined that
this was the main motive for "us to cooperate with KunHadi to launch this
campaign to help reduce the impact of cell phone usage on road accidents, which
are rising regularly on an annual basis (4000 roads accidents in 2012 and 6000
wounded and killed people as a result of roads accidents during the same
year)”.
Hayek highlighted
that the great subscriber demand for social networking and WhatsApp services,
and other similar services and applications, has become an addiction as figures
show. For example, Alfa subscribers who have now exceeded 1.825 million, send more
than 8 million SMS per day; more than 900,000 out of the total subscribers use
smart phones while 700,000 are now
addicted to sending SMS and using WhatsApp while driving.
“Given such
figures, we believe that it is our social obligation within our Alfa 4-Life,
CSR Program, to raise awareness among subscribers on the proper use of cell
phones and the rational use of our services and such applications so as not to
turn this into an addiction that may put their lives and the lives of others at
risk”, continued Hayek. Hayek concluded with a message from Alfa to its
subscribers saying "Nothing is too expensive for you; hence, Alfa will
continue to launch offers that reduce calls
and messages costs, but remember that these calls or SMSs may cost you a lot if
you’re driving, so always use them with caution”.
Sehnaoui
Finally the
Minister of Telecommunications, H.E. Nicolas Sehnaoui highly praised all who have
contributed this campaign, calling out for a total cooperation to deliver this
campaign message to protect our children and the youth. Sehnaoui also congratulated
Alfa and KunHadi for their initiative and the efficiency of the message “A call
is too costly while driving” sustained by figures and statistics taken from our
daily lives. He addressed the youth by saying: "Manhood is not achieved through
speeding; we must be aware that the speeding hobby should not be practiced on
public roads."
In his speech during
the conference, the Press Club President Youssef Howayek called on everyone to support
this campaign which is important for the safety of all drivers or pedestrians.
From her side, M&C Saatchi representative, Ms. Shermine Hraoui explained
the idea of ??the campaign and wished that everyone acts in response to it.
-Ends-
About KunHadi
KunHadi Association
mission aims to ensure citizens safety on the roads and change the driving culture
of the Lebanese in general and the youth in particular so that they become serious
and responsible.
About
Alfa
Alfa is the first Lebanese mobile
network owned by the Republic of Lebanon and managed by Orascom Telecom. Alfa capitalizes
on the vast know-how and international expertise of the Orascom Group of
Companies in order to deliver quality and professional solutions for the mobile
sector in Lebanon. On October 25, 2011, Alfa was the first mobile operator to
launch 3G+ mobile Broadband services in Lebanon. Alfa currently serves 1.8
million subscribers and covers 99% of Lebanon. For more information:
www.alfa.com.lb
About
Orascom Telecom Media and Technology
OTMT is a holding company that has investments in companies with operations mainly in Egypt, North Korea, Pakistan, Lebanon and other North African and Middle-Eastern countries. The activities of OTMT are mainly divided into its GSM, media and technology and cable businesses. The GSM activities include mobile telecommunications operations in Egypt, North Korea and Lebanon. The media and technology division consists of OT Ventures/Intouch Communications Service and the OT Ventures Internet portals and other ventures in Egypt, including LINK Development, ARPU+ and LINKonLINE. The cable business focuses on the management of cable networks. OTMT is traded on the Egyptian Stock Exchange under the symbol (OTMT.CA, OTMT EY).
