Kunhadi Taxi Night Party introduces a culture of using Taxis
Dealing mostly with the young age group in Lebanon (15 – 29 years old), Kunhadi strives to create innovative ways to get its message across to the youth.
In its endeavor to curb drunk driving, Kunhadi came up with Taxi Night.
Taxi Night is a new party concept Kunhadi created in 2007, whereby guests are prohibited from using their own cars. Instead, Kunhadi offers them free Taxi rides from their houses to the venue and back to their houses safely.??This party, which takes place at the most prestigious and attractive night clubs in Lebanon, was created in the purpose of promoting the use of Taxi cars after a night out drinking instead of driving under the influence of alcohol or fatigue.
What makes this awareness method more influential than other more classic ones is the experience, rather than preaching, it offers the youth. I.e. it speaks their language and allows them to experience first-hand the benefits of using a taxi car for transportation.
Although Kunhadi offers free and mandatory Taxi rides, guests are encouraged to drink moderately- Kunhadi only includes two drinks in the ticket - avoid excessive alcohol consumption, and drinking water - open water (for free) is always available during this event to keep guests hydrated all through the night.
What started with as little as 100 attendees in 2007 grew to become a party that joins over1000 young and older Lebanese guests in 2014.
The success of Taxi Night inspired many event organizers to include taxi fares in their
tickets and successfully initiated the culture of using taxis when going out at night.
Proceeds collected from Taxi Night fund road safety projects by Kunhadi: installation of retro-reflective markings, installation of safe crossings, etc.
