Road Safety News

Almaza Teams Up With Kunhadi To Promote Responsible Drinking

Being the leading local beer brand, Almaza made use of its wide reach to raise awareness against drunk driving.
Almaza teamed up with Kunhadi to launch a small online campaign with a simple visual and a smart play on words that encourages drivers not to mix drinking with driving.

The campaign's visual was also produced into perfumed cards and distributed during Kunhadi's road safety conferences that take place in most Lebanese areas, and during events and festivals taking place during summer.
Large valet parking firms also joined in and distributed the cards among their clients to keep a small reminder about Kunhadi and Almaza's vital message and encourage responsible drinking.