Campaigns

Have You Ever Seen A Prosthetic Head?

Not wearing the helmet correctly is the leading cause of fatal crashes involving cyclists. Yet is very common to see motorcyclists wearing the helmet incorrectly or not wearing it at all!

Taking as inspiration prosthetic body parts, Kunhahdi launched the Helmet campaign in October 2010 to raise awareness about the irreplaceability of the head, hence, the vital importance of protecting it by wearing a helmet and buckling it.

The campaign was followed-up by pamphlets explaining the anatomy of the had, how helmets protect and to use helmets safely.