A Hug On The Fly Won't Do - Kunhadi's New Valentine's Campaign
Kunhadi launched its new Valentine's campaign on February 11, 2015 in
the presence of media, in collaboration with Kunhadi's long time media
partner M&C Saatchi MENA.
To deliver the road safety message,
the campaign must shock or make a strong impact. However, in Lebanon,
people have grown numb towards violent scenes, whether of war or of
traffic victims, which they are bombarded with every day.
Therefore,
Kunhadi thought of making a light, funny and interactive campaign.
Valentine's Day is after all an occasion for celebration and love.
We
all know, and have experienced, men driving fast often in the presence
of women in order to impress them. To some of them it's a way to show
virility and power. For others, it's a way to show that they are in
control.
However, in many cases, men who speed while driving are
also seen by many women as immature, reckless and irresponsible for
putting both their lives and the lives of others in danger.
In
life, everything is a lot more beautiful when done smoothly and in the
proper way. Isn't it more enjoyable to eat a cake slowly to taste it
rather than eat it quickly just to satisfy our hunger?
Likewise,
in relationships people like to take their time and don't like to rush
things. Who can disagree that a hug feels warmer when it lasts longer
and a kiss sweeter when it's not given in haste?
Based on the
above, Kunhadi's new Valentine's campaign is launched to certify that in
relationships and on the road, things are better and steadier when
they're done at the proper speed.
The Valentine Campaign will
include a poll on Kunhadi's social media platforms asking young women if
they think speed is 'cool' or 'immature' and we will share the
results.
