"Pedestrians aren't protected like cars, and have no chance against one" campaign by SAAQ
The Société d’Assurance Automobile Québec (SAAQ) launched an awareness campaign to improve pedestrian safety at intersection. This campaign aimed both at pedestrians and drivers, urges them to change their behavior especially at intersection where 55% of pedestrians were killed or injured in 2013 in traffic crashes.
The campaign's 30-second French-language TV commercial depicts a series of
consequences that might befall a pedestrian who is involved in a crash while the camera focuses on the red hand of a pedestrian signal. It shows the red hand of a pedestrian signal in an operating
room, then a physiotherapy room, then a cemetery. The commercial then
depicts a pedestrian crossing an intersection according to the rules: he
waits for the pedestrian light to display the white walking signal,
looks to both sides of the road and maintains eye contact with the
driver to his right while walking across.
To give this message a stronger impact, representatives of the SAAQ paraded on busy intersections wearing a coffin on which the campaign’s main message was engraved “Pedestrians aren’t protected like cars, and have no chance against one. Be careful.” (in French “Contre use auto, un piéton n’a aucune chance. Faites attention”).
