A Mother Is Supposed to Receive Flowers, Not Give Them
In March 2011, Kunhadi has decided to spread awareness on road safety by targeting the youth on Mother’s Day. ?Our latest TVC revolves around the typical scenes of children running to their mothers and handing over flowers; beautiful moments, a wink here, a smile there, a solitary tear… then crying. That’s when the scene changes from a mother receiving flowers from her child, to the mother placing a flower on her child’s grave, with the message: A mother is supposed to receive flowers, not give them.
It’s a very touching commercial, appealing to the target’s emotional side by showing them what their mothers would do on Mother’s Day if they didn’t drive safely and came to a fatal end. ??
The concept of M&C Saatchi, which has offered its services to Kunhadi since 2007, the ad was shot by Zoe Productions, which kindly volunteered its services for this important public message.
A harsh commercial? Yes. A bitter scene? Yes, because it reflects a painful reality in a country that every year sees hundreds of its youth perish in road accidents due to drunk driving and speeding.
The fact is, traditional awareness campaigns usually fall on deaf ears, which is why Kunhadi and M&C Saatchi keep pushing the envelope, and have done so here by speaking to the youth on their mothers’ behalf. No matter how much they may like drinking and speeding, this TVC reminds them that there’s someone they love much, much more.
This campaign was in collaboration with C&F Cosmetics and Fragrance
