Make the Right Choice. Take A Cab.
Launched on the 24th of August 2011 on outdoor media and magazines, Kunhadi Take a Taxi campaign handles the second leading cause of car crash, Drunk Driving.
One should never underestimate the effect of alcohol, here are 5 reasons why you should NEVER drink and drive, alcohol will:
1- Decrease your vision field
2- Slow your brain functions
3- Impair you judgment ability
4- Give you false confidence in yourself
5- Cause sleepiness and/or fatigue
In this campaign, Kunhadi urges partygoers who are going back home from a fun night out to ‘Make the Right Choice’ and choose a cab instead of driving under the dangerous influence of alcohol and putting their lives and lives of others in jeopardy.
You have two ride choices back from a party: an ambulance or a cab. What will it be?
