Campaigns

Buckle up ... to Life

Objective: Dangers of not wearing your seat belt.

Story behind it: More than 80of Lebanese drivers don’t wear their seat belts. Before launching this campaign, the Kunhadi association installed three cameras, for one hour, on three main roads to film drivers not using their seat belts. The campaign was launched at the same time as an instructive TVC, presented to Kunhadi by the FIA Foundation, for a period of two weeks.
Cameras were reinstalled on the same three main roads later on and we found that drivers wearing their seat belts increased by 17