On Mother's Day, Offer Her What She Wants More Than Anything Else: Your Safety
For 2013 Mother's Day Campaign, Kunhadi adopted a new take on Mother's
Day: Mothers always ask their children to stay safe and this is exactly
what Kunhadi used for the Mother's Day Campaign where Kunhadi's message
was simple- on mother's day, offer her what has always asked for, your
safety. Don't drink and drive.
Sponsored by Samsung and Mutti, the campaign was launched beginning March on LED screens, magazines and social social media.
A TV commercial was also released to complement the visuals.
Agency: M&C Saatchi MENA
Associate Creative Director: Pierre El Khoury
Senior Art Director: Mohamed Kabbani
Arabic Writer: Maya Macaron
Producer: Joumana Haddad
Account Manager: MC Hajjar
Production House: Wonderful Productions
Executive Producer: Paul Sabbagh
Producer: Tanya Abou Jawdeh
Post Producer: Deziree Atallah
Director: Hady Syriani
DOP: Bashir Hajj
Art Director/Wardobe: Cesar El Hayek
Editor: Zeina Abou Jawdeh
Colorist: Khalil Abourouss (Lila Prod)
Music Composer: Harry Hedeshian
